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First Upgradeable, International Fiber-Optic Network Optimized for Internet Protocal (IP) Technology
Level 3 Communications, Inc.
Broomfield, CO
USA
Year: 2000
Status: Finalist
Category: Business & Related Services
Nominating Company: Nortel Networks
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The world's first upgradeable international fibre-optic network to be
completely optimized for internet protocol technology is helping to
stimulate the biggest change in communications technology in 100 years. |
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A fundamental technological shift is occurring in the communications
industry that is as important as the shift from telegraph to telephone, from
mainframe to personal computer or from vacuum tubes to transistors and
integrated circuits. That fundamental technological change redefining the
industry at its roots - and how people around the world will communicate
in the coming century - is the move from the 100-year old circuit switching
technology to the newer Internet Protocol (IP) based packet switching
technologies. The new technology makes much more efficient use of the
transmission pipe by filling it and moving massive amounts of information
faster, thereby making the newer technology better able to address the
growing demand for capacity.
Who is Level 3?
Level
3 is a communications and information services company that is building
the world's first international communications network completely
optimized for Internet technology, or Internet Protocol (IP). It is also the first
continuously upgradeable network designed to evolve as technology
continues to evolve.
Level 3's Network is designed to be the
world's most advanced platform for e-commerce. Level 3 sees itself as an
enabler for its growing base of Web-centric customers, providing them
with the infrastructure, facilities and tools to, in turn, serve their
customers.
The company is traded over the Nasdaq National
Market (U.S.) under the symbol LVLT. Its web address is
www.Level3.com.
What does the name "Level 3"
mean?
The name is drawn from something called a Protocol
Stack, which is simply a set of specifications that describe a network. At
the bottom of the stack are the "pipes" - fiber, copper maybe even radio -
that transmit or carry information. The middle layer, is the software and
hardware that makes the network work - switches, routers, and so forth -
and makes sure the information gets where it is supposed to go. These
components sense failures, tell operators when it's time to do something
and perform other critical, but invisible to the user, operations. At the top of
the stack are the interfaces - the telephone, the fax or the computer - that
generate the information. Because the company operates at all three
levels of the Protocol Stack, "Level 3 Communications" was selected as
the company's name.
An overview of the Level 3
Network
This summary explains the technology that Level 3
has employed using Internet Protocol (IP) tools in a state-of-the-art
fiber-optic network and the construction methods that make the network
upgradeable. Each piece of Level 3's Network is designed and
constructed so that upgrades in switching and fiber-optic technology and
fiber-optics can be quickly employed. Level 3 installed additional physical
pipes, or conduits, so that new fiber-optic cable can be quickly installed
as the technology changes or as demand increases.
Linking
Level 3's intercity or long distance and intracity or local communications
networks are Gateways located in major cities around the world. These
Gateways are secure technical facilities with sophisticated
communications switches, routers, backup generators, and networking
equipment. Additionally, Level 3's Gateway facilities include space to
house customer networking equipment offering customers a rapid,
cost-effective way to launch Web-based businesses and services, by
providing them with secure technical space, equipment and network
access. The switching systems through Level 3's Network of Gateways
are also designed for swift upgrades. These physical efficiencies, in
addition to the technical efficiencies described below, are at the core of
Level 3 Communications' unique approach to
communications.
The impact to users
Level 3's use
of technology in its network will fundamentally change the way people
communicate. Level 3 has harnessed existing state-of-the-art technology:
fiber-optic cable, high-speed switching systems and software, and IP
technology standards in a global network design that will make
communications - around the world - faster, more accessible and
affordable. Instead of using traditional 100-year old circuit switching
technology - that is still the predominant technology in the traditional
telephone company networks - Level 3 uses newer IP-based packet
switching technologies as its operating standard.
The faster
technology behind Level 3
What is circuit switching and IP
packet technology? The comparison between the two highlights the
significance of the Level 3 Network.
The circuit switching
technology used in a traditional telephone network opens and maintains
a dedicated line whenever a call is made, regardless of the density of the
information being transmitted. The result is wasted capacity or "quiet
spots" as the end-to-end connection remains in place even during those
moments when no actual information is being transmitted. To more easily
understand circuit switched systems visualize an interstate highway
between two cities. Traditional or circuit switched systems would dedicate
an entire lane of the highway to one car for the duration of its
trip.
Conversely, the new IP packet technology, which Level 3 is
implementing in the new network, breaks the information down into
pieces called "bits" and places them into electronic "envelopes," or
packets, with electronic "addresses", and then fills the pipe or network
with these packets of information. In a packet network, there is no single,
unbroken connection between sender and receiver. Packets from different
transmissions are mixed together, sent over many different routes at the
same time, and then reassembled at the receiving end. In this way, the
packets not only fill the pipe, but are also directed along the way by
special computers or routers that read the address information and direct
each packet along the fastest route to its destination. When a packet
reaches its destination, it is reassembled with other associated packets
into a complete voice transmission, the data for a fax or email, or the video
transmission (such as a video conference conducted over the Internet). All
of the pieces of information are reassembled, ready for receipt by fax,
computer to listener - and it takes place in a fraction of a second. Again,
visualizing that interstate highway, IP technology fills all of the lanes with
traffic, with lines of cars bumper to bumper in each lane thereby making
more efficient use of the "highway" or transmission path.
IP
networks cost less. The cost of moving information through an IP network
is much lower than a traditional circuit switched network, because IP
technology makes much more efficient use of the transmission "pipe" or
network.
Because this new technology makes much more
efficient use of the transmission pipe (or bandwidth) by filling it and
moving massive amounts of information faster, IP technology is also
better able to address the growing demand for capacity in the
marketplace. As software companies continue to develop more
sophisticated applications, the need for bandwidth will increase, and a
more efficient network - such as Level 3's - will enable organizations to
save dollars and expand their use of communication technology. The
economics of more efficient network services will make global
communications more accessible to users around the
world.
Level 3's Network will be able to address capacity needs
and will set a precedence of providing more affordable communications
services for all people over time.
Installing technology faster to
keep up with changes
Level 3 recognizes that the "newest"
technologies today will be replaced by even newer ones tomorrow.
Because Level 3 is a user of these technologies, it wants to ensure that it
is able to change and adapt as the technology changes and adapts. For
this reason, Level 3 is designing its network to be continuously
upgradeable. The physical infrastructure of the network will include
installation of eight to twelve conduits, only one of which will initially have
fiber running through it. The rest are left empty, to be filled as new
technology is introduced or demand increases. This is seven to ten times
as many "spare" conduits as most traditional telephone companies have
in their network, which typically have a single fiber-optic cable "direct
buried" or in a single conduit. Some newer companies are installing one
or two spares at most. (The illustrations on Pages 5 and 6 demonstrate
this method.)
Technology is adapting and changing rapidly -
fiber is now in its third generation this decade. When first developed in the
mid-sixties, it was asserted that "enormous" amounts of information - as
many as 600 simultaneous phone calls - could be transmitted and
received over a fiber-based system. Now, fiber technology - using the
individual spectrum colors that exist in a single beam of light - can carry
more than 4 million simultaneous phone calls.
This same
fast-paced evolution will continue to occur, and by laying a multi-conduit
network, Level 3 will be able to adapt to these new changes to give
customers quality connections at lower costs without removing old fiber,
disrupting service, or having to dig up the old network to replace it with the
new.
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Level 3's customers will benefit first, because the Level 3 is upgradeable
thereby ensuring the network will always feature the state-of-the-art in
communications technology. Second, the Level 3 Network can move
information at a lower cost. Thirdly, the network will provide a level of
capacity or bandwidth that is unprecedented in the industry.
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For the world of business, and for many people in the world, the use of
computers and information technology as tools in everyday life are no
longer an option, but a necessity. The ability to use those tools with
greater speed and effectiveness are competitive factors to
success.
The importance of a cost-effective voice, data or video
network is no longer an option, but a necessity. This is where Level 3's
Network design becomes a competitive factor not only in its own success,
but also in the success of its customers, the people within their
organizations and in many cases their customers.
This
section describes the origins of the existing technology that Level 3 used
to design a unique network, and the importance of information technology
innovations in upgrades to Level 3's Network around the world.
Fiber-optic technology
The basis of success in
communicating with Level 3's Network begins with fiber-optic technology.
When Charles Kao and George Hockham first theorized the
use of glass fiber as a telecommunications conduit in 1966, they
asserted that "enormous" amounts of information - as many as 600
simultaneous phone calls - could be transmitted and received at a
distance of more than one-quarter of a mile. Fantastic at the time, their
estimates eventually proved too conservative by more than two orders of
magnitude.
By 1985, systems capable of transporting more
than 8,000 simultaneous telephone calls between regenerator stations
spaced 25 miles apart (a "span") were generally available in the
marketplace. By 1987, a technique called Wavelength Division
Multiplexing (WDM) allowed multiple systems operating at different
wavelengths to share the same glass fiber "span," and doubled capacity
on some established routes.
By 1995, Dense Wavelength
Division Multiplexing (DWDM), teamed with new higher speed electronic
terminals pushed the capacity limit to slightly beyond 160,000
simultaneous telephone calls on longer "spans" of about 30 miles.
DWDM technology literally splits apart the color spectrum in a light wave
and is able to carry information on different wavelengths. In effect, more
information is carried using an existing resource.
And now,
active fiber amplifier technology, improved fiber and further advances in
DWDM techniques will be combined by Level 3 in a network in which one
strand of fiber - about the diameter of a human hair - can carry the
equivalent of more than 4 million simultaneous telephone calls along
spans of up to 370 miles. This is more than 6,000 times the capacity and
nearly 1,500 times the span distance theorized by Kao and
Hockham.
The fiber Level 3 will deploy is a new product that
enjoys a 10 percent advantage in capacity and/or span distance over
similarly priced alternatives.
These technology advances will
only continue. While software upgrades can be as simple as installing
new files on a computer, the hardware, such as the fiber-optic that carries
the software, takes more time to upgrade. Level 3 has taken a practical
approach in keeping up with each step of technology. Using the multiple
conduit approach described earlier, Level 3 will be able to adapt to these
new changes to give customers quality connections at lower costs without
removing old fiber or disrupting service.
Level 3 is taking this
same, upgradeable approach to the design of its network electronics and
to its software automation systems.
Because the new
technology makes much more efficient use of the transmission pipe by
filling it and moving massive amounts of information faster, IP technology
is better able to address the growing demand for capacity. As software
companies continue to develop more sophisticated software applications,
the need for bandwidth and more efficient networks will only increase.
Level 3's pioneering efforts in Softswitch technology are
discussed in the following section, Originality.
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An original concept
The originality of Level 3 Communications'
concept is deceptively simple: constructing an information pipeline that is
easy to upgrade in a fast-changing communication environment. No other
company has taken this approach. The hardware and software that
comprises an original network design includes:
* Multi-conduit
fiber-optic pipelines
* Internet Protocol (IP)
technology
* Softswitch technology that increases network
speed and affordability while setting quality and technology standards for
the future
Multi-conduit fiber-optic pipelines
The
construction design of Level 3's Network enables cost-effective and swift
technology upgrades throughout time. This enables customers to remain
competitive in the marketplace by having the speed and reliability of
communications available to them - uninterrupted. This simple, yet
original concept is a distinguishing factor for Level 3. Visuals of this
concept are presented on Pages 5 and 6 of this
submittal.
Using the technology of the
Internet
Economic factors are a key differentiator in the
originality and competitive value of what Level 3 provides.
In
spite of the rapid growth of the Internet, data traffic today consumes about
50 percent of the capacity of global networks, but represents only about 10
percent of total telecommunications spending worldwide. Voice traffic still
accounts for the remaining 90 percent of spending. Level 3 believes that
this economic discontinuity will change over time.
Those
statistics are simply a result of the fact that a voice "bit" of information
today is priced at about 15 times a data bit. Addressing this revenue gap
is an important opportunity for the company. And, while IP is now the
acknowledged standard for data communications, it is just emerging as
the standard for voice.
However, when a company commits to
circuit switching, it necessarily buys into an economic structure, a set of
skills, and a software infrastructure that is outdated and inefficient. Level 3
intends to address voice, but the company does not want to do it by giving
up its single biggest advantage - that of basing its business on the
economics of the future and not the past.
Pioneering Softswitch
Technology
A major opportunity - and challenge - for any next
generation communications company is to offer voice service over IP that
is of comparable or superior quality to traditional voice service. Level 3's
"Softswitch" technology uses computer servers, software and open
market-based standards to interconnect the traditional telephone network
to Level 3's IP Network. The Softswitch controls equipment throughout the
network, including voice over IP Gateways, modem banks, and telephone
equipment. The Softswitch is responsible for all the routing and service
delivery logic that is part of a typical communications service, and
therefore in function, is similar to a traditional circuit switch. Currently,
Softswitch technology costs 45 percent less than an equivalent circuit
switch. Given relative price-performance improvement rates, Softswitches'
cost advantage will only increase over time.
Level 3's Network
will translate circuit-based messages from its business customers to IP
for cost-efficient transport and then, if required, convert them back to
circuit-based messages for delivery over the public telephone network.
Initially, Level 3 will offer long distance IP Voice service. When Level 3
offers its local IP Voice service, the Softswitch will enable Level 3 to offer
its customers Advanced Intelligent Network services - such as call
waiting, call forwarding, billing and operator assistance - over either
traditional or IP networks.
A key feature of the Softswitch is its
ability to provide traditional telephone system quality and reliability at all
times, without having the customer use extended dialing schemes,
automatic dialers or new equipment.
Voice IP service is a new
technology and service in the marketplace and has been successfully
tested and demonstrated. In conjunction with Lucent Technologies, Level
3 Communications demonstrated the effectiveness of this technology
using its Softswitch, as well as one provided by Lucent Technologies, at a
major financial analyst conference hosted in New York City on February 2,
1999.
A video tape of this demonstration of Level 3's Voice IP
technology is included in the Time Capsule of Level 3's submittal to the
Smithsonian.
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While still early in the game, the success of Level 3's accomplishments
can be measured in several ways: the financial results of the company,
the level and number of customers it serves, and the effect of the
technology on individuals within an organization.
The Benefits
section of this entry features a list of global customers who use Level 3's
products and services; this demonstrates the earnings success of Level
3 and the numbers of customers it serves. The effects of Level 3's
technology will affect many individuals whether or not they are part of an
organization - simply because communications services will be more
affordably priced for organizations and individuals. Linked to the list of
customers in the Benefits section are the words of a few who will explain
in this section how Level 3 benefits the success of their organizations.
The Successful Use of Level 3's Technology and
Network
These customers demonstrate how Level 3 benefits
their customers, and in turn, how technology benefits the users of Sony
Online Entertainment, Webley and Internext.
Webley Systems
uses Level 3's Colocation Services. Webley Systems provides personal
communications management services that allow customers to access
their telephone, email, fax and pager messages in any of three ways: 1)
Through a voice-activated, speech recognition telephone system; 2) Via a
telephone key pad; or, 3) Over the Internet. The company colocates its
data center equipment in Level 3's Chicago Gateway facility and receives
24-hour-a-day, 7-day-a-week monitoring and direct access to Level 3's
Network.
James Whitley, Chairman of Webley Systems,
describes how Level 3's technology enables his customers to use
messaging - whether voice or email - as well as Internet tools: "We want
our customers to be able to say to our voice-activated product: 'Check my
voice mail and email, read me what's on CNN.com, buy two thousand
shares of XYZ, Inc. and call my sister.' To do this, we need a
communications company that understands that each of these
commands is entirely dependent on moving data fast, whether it's on the
phone or on the Web. Level 3 is unique in this regard. They understand
our needs and have built a network infrastructure that addresses them
today. Level 3 is truly committed to revolutionizing the way
telecommunications services are provided."
Sony Online
Entertainment, Inc. uses Level 3's Private Line Services.
Sony
Online Entertainment, Inc. (SOE) owns and manages The Station
@sony.com, one of the leading online entertainment networks with nearly
three million registered members. SOE colocates Web servers in Level 3
Gateways to connect its members to its content (or entertainment
information). Level 3's Private Line Service between New York and Los
Angeles delivers the capacity needed to power one of the premier
destinations on the World Wide Web.
Mark Kortekas, vice
president of technology for Sony Online Entertainment, describes how his
company is able to deliver more information at a faster speed to their
entertainment subscribers: "We were looking for increased network
backbone performance and Level 3's key ability to deliver high capacity
bandwidth when and where we needed it was key. The high caliber of the
Level 3 Gateways will allow us to expand our network as we grow and put
content closer to our end users."
INTERNEXT is in a unique
partnership with Level 3 Communications in developing a network; this
partnership demonstrates a Special Projects capability that joins Level 3's
IP technology with wireless communications, and offers additional
fiber-optic conduit resources to other businesses. INTERNEXT is
beneficially owned by NEXTLINK Communications, Nextel
Communications, Inc. and Eagle River Investments, LLC. Together, these
companies signed a cost-sharing network construction agreement.
INTERNEXT will have the right to use 24 fibers and associated facilities
installed along the entire route of the Level 3 intercity fiber-optic network in
the United States. This "right-of-way" for technology development is
another creative approach to alternative methods for communication in
the 21st century: using a fiber-optic network, an existing construction route
and access to existing fiber-optic resources.
Craig McCaw,
chairman and chief executive officer of Eagle River Investments, LLC and
the founder of INTERNEXT, described Level 3's expertise in building a
unique network: "Level 3 epitomizes the perfect partner for us. They are
smart, honest and know what it takes to build networks. We have a
common vision about networks in the future, but will each have our own
ideas about what to do with the capabilities we are creating. Together, we
will work to give people communications tools that can enable the
information age for everyone."
The success of Level 3 is tied to
the success of its customers. This is where Level 3 has met and
exceeded its goals in providing technology for the benefit of organizations
and individuals, and in deploying construction and technology resources
to develop its international network. A map of this network is included in
the Time Capsule section of this submittal.
The success of
Level 3 as an organization has also met and exceeded a number of goals
and expectations.
Building the Network
Following is
a snapshot of how the Level 3 Network appears as of November 1999.
Construction began in the summer of 1998:
* Total projected
network (currently pre-funded phases): 21,000 miles
* Total
intercity network miles completed to date: 6,000
* Planned
investment to build total system: $11 billion
* Amount of cash
raised to date: $8.5 billion
* Projected capital investment in
1999: $3 billion
* Number of network cities with operating
Gateways: 30
Level 3's third quarter announcement in October
1999, stated that 80 percent of the city-to-city connections which comprise
the U.S. intercity network are now simultaneously under construction.
Level 3 has installed approximately 1,400 miles of fiber-optic
cable in a single conduit of the completed sections of the U.S. intercity
network. The company's multi-conduit network is designed to allow new
generations of fiber cables to be installed in the remaining empty
conduits at low incremental cost.
The European intercity
network build is also ahead of schedule. More than 300 miles of the
planned 1,800 mile Ring 1 - which links London, Amsterdam, Frankfurt,
Paris and Brussels - were completed during the third quarter of 1999.
Rights-of-way have been secured for over 700 miles in Europe. The
company remains on schedule to have Ring 1 completed by September
of 2000.
By September 30, 1999, Level 3 offered
communications services in 26 U.S. markets and four European markets.
The Economic Yardstick
Ultimately, an organization
will measure the success of its communications tools with an economic
yardstick. The elements of Level 3's Network are closely tied to the
economic efficiency of its network design and how it can respond to the
rate of change in technological advancement.
The efficiencies
made possible by the underlying IP and fiber-optic technologies are so
significant, that the cost implications are enormous and irrefutable.
For example: Today, Level 3's analysis of network costs
shows that if you want to move the amount of information on a CD ROM -
approximately the contents of an eight volume encyclopedia set - from
New York to Los Angeles, it will cost a carrier approximately $27 over a
traditional phone network. Over an IP network, it will cost a carrier
approximately $2. With that kind of lower network cost structure, Level 3
believes it will be in an excellent position to offer customers significant
savings over its IP network.
Moreover, Level 3 believes that the
marked difference in costs is likely to widen even further as IP
technologies continue to improve faster than the alternatives because
most entrepreneurial effort and capital is now being focused on IP
technologies. As a result, IP networks are improving much faster than the
older, legacy telephone networks. In Level 3's opinion, newer IP networks
are going to displace the traditional telephone network technology over
time, because IP is simply cheaper and improving more quickly.
Traditional networks certainly will not disappear anytime soon, but Level 3
believes that the real value will be created by those who embrace and
capitalize on the fundamental change that is occurring.
That is
the power of the newer technology. And, until Level 3, no one has built an
international, fully upgradeable, fiber communications network using the
new IP technology end-to-end.
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Building a unique worldwide network holds a diverse set challenges - as
with any construction project. The two key challenges that Level 3 has
faced, and continues to face, are related to its strengths: construction
expertise and labor recruitment.
Construction
Challenges
Permitting, rights-of-way, and mobilizing resources
in the race against competitor networks are an ongoing challenge.
Permitting and right-of-way issues are similar in scale to constructing an
interstate highway system. Level 3's design, right-of-way, and permitting
team has totaled 1,300 and requires 150,000 construction documents
and 30,000 permits alone for the intercity system in the United
States.
Securing and managing raw materials also has been a
challenge. Nortel Networks, Ottawa, Ontario, is delivering about 90 million
feet of fiber cable strands manufactured by Corning for the first phase of
the project. They are bundled and sheathed by Sicor, Hickory, N.C.
However, to place the 1 billion feet of conduit needed and cut costs, Level
3 bought duct resin directly from manufacturers, including Union Carbide,
Solvay Polymers, and Nova Chemicals. It then contracted with 13 different
manufacturers to start producing and stockpiling conduit early on.
Materials are delivered to storage yards that serve legs connecting two
cities. This method of production saved Level 3 $80 million in spite of
challenging production cycles and limited raw materials.
Labor
Recruitment and Mobilization
Boldly choosing a corporate
location based on the needs and wants of its workforce, Level 3's survey
of 1,000 pre- and post-graduates made the Front Range of Colorado part
of its business plan. Level 3's competitive location as well as other
employee incentives enabled the company to recruit more than 1,000
employees in 1998 alone.
In addition to its challenges and
successes in a tight information technology labor market, Level 3 has
managed to secure the human resources as well as the raw materials
required in constructing its intercity network in the United States.
Fast-tracking field construction and decentralizing construction districts in
the United States has enabled Level 3 employees and contractors to
simultaneously proceed with 67 different projects in developing 16,000
miles of their network.
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